Marketing Research Stage 1 Report
Due Feburary 5th, 2013 please print a copy and email a copy to SHARDAELC1821@gmail.COM with your first and last name and stage1 report in the subject line.
Directions
After reading the lecture notes for week 1 you will began to think about what you want to study. What is the problem you wish to solve or learn about? What are you objective( what do you plan to do to solve or learn more about the problem). The idea of this study is to expand our knowledge about a specific product and what people think about it or what peoples' experiences are with a specific product or service. For this assignment you are required to write 1 page paper on what you wish to study. You will be following steps 1-3 in lecture notes for chapter 2. You will explain why you wish to study this product/service, what your objective are(what you wish to achieve or learn more about) and why it is important to you and the customer (this will require you to conduct a little research on the product/services often called secondary data analysis). Don’t be intimidated we will be working on this together during class for next week.
Short sample Samsung Galaxy vs. Apple IPhone.
The smartphone has become a very popular choice for cell phones in our society. In particular, the iPhone is among one of the more popular choices, almost everyone has an iPhone. In the last few years there has been six generations of the iPhone: original iPhone, iPhone 3gs, iPhone 4, iPhone 4s, iPhone 5. According to the Washington post 85 million iPhones in the U.S has been sold since the iPhones launch back in 2007. (Defining the need for research). I am very interested in understand why these phones have become a popular alternative to other smartphones. I want to understand why consumers choose the iPhone over the Samsung galaxy. (Defining the problem). Ultimately my study will help Samsung improve the Galaxy. My study will be a marketing research customer stratification study.
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